There's been one unavoidable topic - or should I say joke - that has been overcrowding the social networks over the past day or so; of course I'm talking about horse burgers.
The news that one of Tesco's suppliers were found to have contaminated some of their products with as much as 30% horse meat, saw their market value plummet by millions overnight. But it has attracted more laughs than anger in the most part, and despite being a red hot animal welfare and food standards issue, we just don't seem to be taking it seriously.
I'm as guilty as the next person for re-tweeting and sharing various horse-related banter, and I'm not saying we shouldn't, I'm just surprised at the reaction the shocking news has received.
I can't help but wonder, if traces of cat or dog had been detected in those burgers, would we have taken it a little more soberly?